Click photo for National ABC Weekend Breakfast Interview

Click photo for National ABC Weekend Breakfast Interview

Lorelle Molde, founded WINspire together with a large group of South Australian Business Women in mid 2013. 

Lorelle has a diverse range of experience from Project Management to Community Development and working with children and youth. In the past 12 years Lorelle was a partner in a small auto electrical business for 12 years, worked in SA State Government for 10 years prior and has reentered Government working in DPTI’s White Ribbon Workplace Accreditation Program together with Adelaide Metro.

Lorelle’s not-for-profit journey started in 2013 when, together with a large group of professional and business women, a not-for-profit organisation was established: ‘WIN – Inspire, Empower, Transform’, commonly referred to as WINspire.  The aim of the organisation is to inspire, empower and transform promotional opportunities for SA women in small business and not-for-profit, making them not only achievable but also affordable.  The focus is ‘Proudly South Australian – Promoting South Australia‘ and this theme resonates within every initiative WINspire undertakes.  Lorelle strongly believes that while many business leaders espouse that getting cash flow right is the key to success, she believes cash-flow is Step 2. Step 1 in Lorelle’s mind is gaining the right amount of exposure, at the right time for the right price.

Lorelle gained this valuable insight during her 12 years of business in the Automotive Industry where she found promoting to men at networking events fell on deaf ears! She started getting creative and focussed on women (something she could relate to!), believing collaboration and innovation was the answer.

WINspire L Molde

To date Lorelle has been the visionary behind a hugely successful ‘Women in Business Expo’, ‘DV SnapShots‘ a statewide domestic violence conference and a Positive Minds cards range (in collaboration with Photography by Kate).


RaindropEach of these initiatives would not have been possible without the amazing input and support of many small businesses and not-for-profits.  Her biggest supporters for all three of the initiatives to date have been:


Lorelle has appeared on National ABC Weekend Breakfast TV, co-authored the Inspirational Bible and wrote an article for Resonate eMagazine, been a speaker with Kelly Baker, (Editor of Shop ’til u Drop) on the National Domestic Violence Conference speaking about ‘The pain behind the beauty’, is a member of BPW (Business & Professional Women) and is on the Board of the last remaining Women’s Community Centre in South Australia. These volunteer initiatives require a form of income so during the day Lorelle can be found working at Adelaide Metro and part-time with the Surveyor-General in the Department of Planning, Transport & Infrastructure as Executive Officer to the White Ribbon Workplace Accreditation Project AND that’s just for starters!

Lorelle with daughter volunteering at MUDVI 2013

Positive feedback was received regarding the high calibre of speakers’ presentations.  at the National Domestic Violence Conference with specific comments on Lorelle’s presentation:

  • Inspiring
  • Passionate
  • Thinking outside the square – ‘can do’ attitude

Great that she introduced subject of professional women as DV victims and survivors.

Lorelle is the mother of 3: Trent, 23, living in Canada ; Taj, 14, (a comedian in his own right); and Tori, 12, (already a leader following in her mother’s footsteps). Lorelle’s keen eye for exposure and connecting has seen her meet many high profile Politicians, CEOs and Celebrities.


Contact Lorelle

Lorelle can be contacted through Facebook and via the following means:

Mobile: 0433 102 140


Post: PO Box 112, One Tree Hill SA 5114